The London Tech brand Nothing, together with designers: Inside the Berlin Fashion Week, launched the “The World’s Smallest Fashion Show” brand. For this purpose, a number of elaborately designed miniature dioramas were made that present the collections of this season in ten public locations in the city.
The participating creative people include renowned designers: inside like Rebekka Ruétz, Plngns and Clara Colette Miramon.
Each look was scanned in 3D, processed digitally and transformed into detailed miniature fashion figures that were placed in tailor-made installations at street level-visible only for those who take a closer look.
The campaign should be passer -by: Invite to interact with fashion, to photograph them and to share them on social media. There is also an NOTHING Phone to win-a device that is known for its advanced ultra zoom function with which even the smallest design details can be easily captured.
The campaign runs until July 28, 2025. An interactive map of the ten installations is available at Smallestfashionshion.com.