At the start of the most recent ordering season, the Herford-based clothing group Ahlers AG put its new showroom in Düsseldorf’s Medienhafen into operation. Since the beginning of the month, the group of companies has been presenting the current collections of its brands Pierre Cardin, Baldessarini, Pioneer Authentic Jeans and Otto Kern as well as their new shop concepts there on a total area of 774 square meters.
The individual labels presented themselves in the new showroom “in clearly differentiated areas designed to match the respective brand orientation”, the group explained in a statement on Tuesday. A lounge area has also been set up.
According to Ahlers, “a comprehensive protection and hygiene concept has been developed” in view of the applicable provisions for protection against the Covid 19 pandemic. The clothing supplier therefore asks customers to “coordinate appointments with the sales representatives of the respective brands in advance”.
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