Ikea has gone to court to stop the Belgian political party Flemish Interest from using its name, logo and house style in an anti-immigration plan.
The Flemish far-right party launched the ‘Ikea plan’ on Monday: fifteen ‘building kits’ based on the policy of the new government in Sweden, which is receiving support from the radical Sweden Democrats party. In addition to the name and colors, Vlaams Belang also uses the drawn little man that we know from the manual. At Ikea, it points out things to the customer that they should not do. At Vlaams Belang that is: don’t call a mosque.
“The logo and house style should never be used in a way that makes people think that the Ikea brand stands behind something when that is not the case. We strongly disapprove of the use of the Ikea trademarks and corporate identity in party political communications,” Ikea said in a statement.
As long as a judge does not order it, Vlaams Belang will not take any action. “Ikea needn’t worry. We are not going to start a furniture store,” says a spokesperson for the party The newspapaer.
Dyke breach
In the plan, the Flemish party advocates, among other things, limiting family reunification, limiting legal assistance and checking mobile phones to collect evidence for the asylum procedure. It is a response to a discussion in the Flemish government about a plan to spread the reception of asylum seekers across municipalities, as in the Netherlands. “We are facing a dike breach. A distribution plan means that we distribute the water so that everyone has the same amount of water in the basement. That does not solve the problem,” party chairman Tom van Grieken said at a press conference on Monday. The party is represented in municipal councils and the Flemish and European Parliament, but is nowhere on the board.
Immigration Can Really Change, that’s how Vlaams Belang uses the well-known abbreviation. It actually stands for the initials of the founder, Ingvar Kamprad, the name of the farm where he grew up, Elmtaryd, and that of the nearby village, Agunnaryd in Sweden.
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