THEUNEDIDE 15 September the seventeenth -century colonnade of Portrait Milan He turned into a special stage: not for a parade, but for the most sparkling (and beneficial) evening of the season. Here he was staged “All that glam!“, Event organized by National Chamber of Italian Fashion with the support of Give Back Beautywho brought together maison and entrepreneurs with a common goal: to support the IEO-Menzino Ets Foundationfor over thirty years engaged in oncological and cardiovascular research.
The result? 630,000 euros collected in one nightintended to finance new projects of scientific excellence.
IEO-MONZINO Foundation, a dinner for good
Solidarity soul, style in the foreground. Thanks to the compact response to the appeal of the big names in fashion, beauty and food & beverage, which they invited 450 guests at 44 tables Set up in the cloister of Corso Venezia: contemporary patron who, by purchasing a location, have chosen to transform their presence into a concrete gesture of research support.
The members of the Board of Directors of the IEO-MONZINO Foundation during the charity evening, in the center in Rosa Patrizia Sandretto Re Rebaudengo president IEO-CCM Foundation. (Photo: Ieo-Monzino).
The evening followed the rhythm of a great gala: from the live auction conducted by Cristiano De Lorenzo di Christie’s to the digital digital auction on Charitystarsup to the performances of the singer -songwriter Mille and the overwhelming DJ set of La Strixia. To keep the reins, the elegant conduction of Elisabetta Ferracini and Giuseppe Fiorello, who led the public with lightness and sensitivity. Among many sector personalities, also present the most visible local stars, from Michelle Hunziker to Filippa Lagerback, from Greta Ferro to Anna Ferzetti.
Filippa Lagerback at the Charity event of Foundation Ieo Monzino, guest of Fabiana Filippi (Photo: Ieo Monzino).
Fashion with a heart
For one evening the spotlight of the quadrilateral were not focused on the catwalks. But All that glam! He shows that glamor, when he meets social responsibility, does not lose anything about his charm. Indeed, it multiplies it. “Supporting research means transforming hope in reality,” Patrizia Sandretto Re Rebaudengo, president of the Ieo-Monzino Foundation, and Carlo Capasa, president of Cnmi, recalled during the evening. A message that has given the measure of how much fashion can go further, and become a concrete impact tool.
Michelle Hunziker at the Charity event of IEO MONZINO Foundation (Photo: Ieo Monzino).
The figures are clear: the 630,000 euros collected for research are proof that style and generosity can walk together.
All that glam!the protagonists brands
To make the charity auction possible, the commitment of Maison and companies that have chosen to support the evening: Altagamma, Borbonese, Brandart, Brunello Cucinelli, National Chamber of Italian Fashion, Chiomati, Dkny, Dompé Pharmaceutical, Elisabetta Franchi, Ely Ely, ES_PR, Fabiana Filippi, Ferragamo Foundation, Fountain Pelletterie, Golden, Golden Goose, Golden Golden. Gucci, Jacob Cohen, Kering, their plain.
And again, Luisa Spagnoli, Max Mara, Moncler, Palazzo Avino, Pitti Immagine, Pomellato, Prada, Quadrivio Group, Retori, Spada Partners, Santoni, Style Capital Sgr, Tod’s, Veralab, Vivetta.