The review presents a great narrative mosaic of brands stories that have contributed to building Italian identity, culture and imagination
Today the exhibition “Identitalia, The Idonic Italian Brands”, a review dedicated to some of the most important historical brands, who have made and are making the history of Italy, was inaugurated at M9 – Museum of the ‘900 in Venice Mestre. The exhibition, curated by professors Carlo Martino and Francesco Zurlo, teachers at the La Sapienza University of Rome and at the Polytechnic of Milan, is a great narrative mosaic of brands stories that have contributed to building Italian identity, culture and imagination
“The over 100 exposed historical brands constitute a unique and invaluable heritage: reality often born from the intuition of a single person and handed down from generation to generation, to become an icons of the collective imagination and symbols of our industrial history – said the Minister of Business and Made in Italy Adolfo Urso – Made in Italy is appreciated all over the world and exhibitions as this allow us to consolidate us to consolidate us to consolidate Our identity and the strength not so much of knowing how to do, but of knowing how to do well ”. Identity will be open from 27 September to 15 February.