The Inspiration Commerce Group (ICG) announced the appointment of Simon Dance on the CEO of her affiliate marketing operating group on Friday. In this function he now leads the two group companies Stylight and Mybestbrands, the company said.
Dance changed from the Lyst fashion search engine, in which he most recently worked as a Chief Commercial Officer. Previously, during his career, he had held the post of Head of SEO for the EU region at the online retailer Amazon.
Ilenia Sarman is new Chief Product Officer from Stylight and Mybestbrands
At the same time, the ICG replaced another management post. According to the group, Ilenia Smanman, who has been working for Stylight for ten years, was promoted to the Chief Product Officer of Stylight and Mybestbrands. “In her new role, she will lead the areas of product strategy and development. The focus will be on improving the usage experience and the operational excellence of both platforms, ”says a message.
The ICG emerged last year from the merger of the online comparison platforms bonsai and mybest fire. The e-commerce company Bonsai Mybestbrands, based in Toronto in Canada, had previously taken over.