Ice-Watch is a watch brand founded in Belgium in 2006. The label offers watches for women, men and children of all ages in many different styles and materials. In its own words, the watches “adapt perfectly to the variety of activities and tastes of those who wear them.” Eight to ten new collections are launched each year. The colorful design that appeals to a wide audience is characteristic of Ice-Watch.
origins
Ice-Watch was founded by Belgian Jean-Pierre Lutgen at the end of 2006 and has been sold on the world market since 2007. With its Belgian design and the quality of Japanese movements, the brand quickly made an international name for itself. The watches are made in Shenzhen, China. Logistics and sales are controlled from Hong Kong.
evolution
Ice-Watch successfully generated visibility through brand ambassadors from the international sports and music scene, as well as through partnerships and co-branding with prestigious companies such as car manufacturer BMW, Coca-Cola and the Pantone Universe.
In 2020, Ice-Watch also launched its first solar-powered watch, ICE Solar Power. The solar watch is now also available in combination with recycled and sustainable materials. “With the launch of the ICE Solar Power, Ice-Watch underscores its commitment to meeting the expectations of consumers who want to make a real contribution to protecting the environment,” the brand said on the official website.
Current
Today Ice-Watch is sold online and offline all over the world and is available in over 5000 stores worldwide. True to their motto “Change. You can”, the Belgian brand wants to continue to stir up the watch market with innovation, affordable prices and trendy designs. The topic of sustainability also plays a major role for Ice-Watch and is being pushed further and further with the use of sustainable and recycled materials and the reduction of their CO2 footprint.