The threat of closing down Apetit’s pizza factory has heated up the discussion about the state of domestic food production.

Apetit’s factory under threat of closure and frozen pizzas. Riika Tauriainen

This week, it was first heard that domestic granulated, powdered and granulated sugar might run out. Then came news of Apetit’s difficulties: it is considering closing the pizza factory in Pudasjärvi.

We asked Iltalehti readers what they think the recent bad news related to the food industry is due to.

In their messages, many emphasize that being from home is the primary selection criterion for them when it comes to food. The responses emphasize concern about the state of the domestic food industry and security of supply, but at the same time wonder that such pizzas were not even known to be in stores.

Many say they are surprised that Apetit makes pizzas at all.

– I didn’t know that Apetit pizzas existed. I guess the advertising was forgotten, the moniker Yellow waterlily comment.

The name brand wonders the same Pizza Fridayaccording to which the products have not been seen in advertisements and the look of the packaging is old-fashioned.

– I haven’t even gotten to know Apetit’s pizzas. It’s a shame that they have to stop, he writes for himself Lover of the appetite.

– I buy domestic whenever there is an option. It’s a shame that I can only have a little influence, nickname Traditional liver box write.

– The news woke me up. In the future, I will leave the foreign pizzas in the freezer, and prefer the Finnish one. I checked the online service of a large chain store that Apetit’s pizzas look good. Today is pizza Friday, so I’m going to pick up Apetit’s pizzas, says the name tag Pizza eater.

– Origin matters! Apetit, made in Finland, has accompanied us from childhood to adulthood and it would be very sad if it moved elsewhere, he writes A troublemaker.

– I always try to buy domestic food whenever possible. It’s a pity when, for example, there is no domestic alternative for pretzels in a normal market. Sometimes I buy frozen pizza, and I haven’t realized that there is also a domestic option. Too bad. Unfortunately, vegetables are mostly imported in the winter, that’s why we use a lot of carrots, domestic ones of course, name brand Domestic honor tells.

The weakening of purchasing power is visible

Although the desire to support Finnish work is strong, many readers say that financial realism dictates purchasing decisions. The general rise in prices and the economic situation lead to choosing a cheaper foreign alternative.

– Unfortunately, due to the very tight economic situation, the origin of the food does not matter, you have to buy the cheapest, name brand Mother write.

– Finland is dying piece by piece, because consumers don’t buy, sums up the name brand Hahahah.

– The poor cannot afford to think about the origin of food. The cheapest raw materials are decisive. The price makes the Finnish options the last choice, Zuke states.

The quality of the product also came up in the messages.

– When the food is really good, we buy it. New recipes, says the name brand This is Cocci.

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