Two Japanese fashion brands are joining forces. Human Made Corporation takes over 100 percent of the shares in Undercover Co. Ltd. This is reported by various media, including Hypebeast. Through the acquisition, Undercover will become a subsidiary of Human Made in the first quarter of fiscal year 2028.
The two companies are not unknown to each other. Human Made founder Nigo and Undercover founder Jun Takahashi have been friends for decades. Both are leading figures in Japanese streetwear culture. Nigo has also been the creative director of the fashion house Kenzo for several years. He is also the founder of the brands A Bathing Ape and Billionaire Boys Club.
With the acquisition, Human Made wants to support companies that are culturally relevant but may not be among the most profitable.
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