The Metzingen-based fashion group Hugo Boss is expanding its portfolio with the ‘Boss Equestrian’ riding clothing line.
The new line, which is launching for FW23, is being created in partnership with Bold Equestrian Ltd., Hugo Boss announced on Thursday. The Swiss equestrian sport specialist designs, produces and sells the collection. The product development of the Boss licensee for equestrian sports is located in Stuttgart.
The first collection is based on a mixture of lifestyle fashion and riding clothing for men and women. The focus is on functionality, fit and quality. The range is supplemented by various horse accessories.
“With Boss’ 24/7 lifestyle approach, we are expanding the brand’s product range in iconic lifestyle areas that fit its premium positioning,” said Hugo Boss CEO Daniel Grieder. ” The new Boss Equestrian license strengthens our sports offer and increases the visibility and relevance of the brand for customers and male cycling fans alike.”
The first collection for FW23 will be available online and in stores from September 15th, with the SS24 collection following in March.