Hugo, a line of the Metzingen fashion group Hugo Boss, has presented a capsule with the Japanese streetwear brand Mr. Bathing Ape.
The joint collection relies on streetwear elements and the brand signatures of Mr. Bathing Ape and Hugo, Hugo Boss announced on Thursday. The Pre-Fall collaboration plays with Bathing Ape’s signature camouflage pattern and the Hugo red.
The collection will include pieces such as hoodies, sweatpants, jackets, shorts and t-shirts, as well as accessories and lifestyle products. This includes a skateboard, caps and basics.
The collaboration was first unveiled during the Metaverse event ComplexLand, which took place in late May. Visitors could visit the brands’ virtual pop-up store and purchase pieces of the collaboration for their avatar.
The physical capsule has been available since June 15th. The pieces are priced between 29.95 euros for a double pack of socks and 399 euros for a blazer.