Hugo Boss boss Daniel Grieder joins the Austrian sports store Strolz

The Austrian retailer Strolz GmbH has attracted well-known investors. Shortly before the turn of the year, the sporting goods and clothing supplier based in Lech am Arlberg announced that it had been able to win Daniel Grieder, CEO of the Metzingen-based fashion group Hugo Boss AG, as a new shareholder.

In addition to Grieder, the former Magna CEO and entrepreneur Siegfried Wolf and the real estate manager Reinhard Wolf also held shares in the retailer, which operates a total of four branches in the state of Vorarlberg. The three new shareholders have acquired a total of 41 percent of the company shares from the Strolz family, which owns the remaining 59 percent, the company announced.

“I am pleased that together we can make a contribution to the continued existence of this traditional company,” said Grieder in a statement. “In the future I will support Strolz with my knowledge of the industry and I am sure that we can continue to inspire customers with unique projects.”

Even after the transaction, Olivia Strolz remains the sole managing director of the retailer, which had to go through a restructuring process during the Covid 19 pandemic. The head of the company was happy about the new investors: “We now have an ideal mix of shareholders who are helping to advance our company,” she explained. “Our plan was to strengthen Strolz economically and at the same time bring a breath of fresh air – we succeeded perfectly with this team.”

After “difficult times” things are now “clearly uphill” for the retailer, emphasized Strolz. “We could not have wished for a better conclusion to our 101st anniversary year.”

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