Hugo Boss has appointed Béatrice Cené to the role of Head of Design & Creative Technical Product Development Bodywear and Hosiery (BW&H). Born in France, she has been working for the Metzingen fashion group since May 1st.
Cené’s appointment is intended to strengthen the bodywear division, Hugo Boss announced on Wednesday. The 47-year-old, who will report directly to Margarete Löcker, Vice President Bodywear and Hosiery, will be responsible for the creative management of the underwear, loungewear, nightwear, swimwear and hosiery product categories.
Cené leads the design and technical development teams of the men’s and women’s collections, both for Boss and for Hugo. A special focus would be on the expansion of the new bodywear and hosiery from Boss for women. Her tasks also include the integration of digital and virtual processes in design, archive and development.
The underwear expert switched from Tommy Hilfiger to Hugo Boss. As Senior Design Director, she was responsible for underwear, loungewear, nightwear and swimwear for children, men and women. She previously worked for the US lingerie brand Victoria’s Secret and for Calvin Klein.