Huge popularity – Then Tiktok made a wild offer

This baked feta pasta became a worldwide hit. Jenni Häyrinen

Developed oven feta pasta that conquered the world Jenni Häyrinen reveal on Instagramthat Tiktok tried to offer him an exploitation deal.

According to Häyrinen, Tiktok offered him a contract for various cooperation models in the US market.

– With the agreement, I would have lost all the rights to my personal brand and oven feta pasta from now on to eternity everywhere in the universe, Häyrinen writes.

If the publication is not visible, you can view it from here.

Häyrinen told Iltalehte in 2022 that the oven feta pasta, which became a phenomenon, was born in a situation where he was doing remote work alone at home. Lunch dragged on and then I was very hungry and had to get food quickly.

He made an update about the pasta on Instagram and a post on his Liemä blog. It became a huge hit.

The recipe received a lot of attention on social media, and it has charmed home cooks around the world. Häyrinen’s baked feta pasta has also been praised by a top British chef Gordon Ramsay.

Häyrinen’s first oven feta pasta publication on Tiktok collected a million impressions. With the popularity, Tiktok also became interested in Häyrine and oven feta pasta.

However, the negotiations with Tiktok left a bad taste in my mouth. In Häyrinen’s opinion, content producers are being exploited.

– I would not have agreed to sign it, even if they had paid a million, Häyrinen now reveals in his update.

According to Häyrinen, he has not been very active on Tiktok because of this. It also caused anxiety.

– I hope that it will be easier now that I tell you about it.

According to Häyrinen, he is now ready to leave oven feta pasta behind and in the history books.

This year marks 20 years since Häyrinen started his popular Lieme food blog. You can read the original oven feta pasta recipe from here.