Willa Bennett is editor-in-chief of Cosmopolitan and Seventeen. She is leading the reorientation of these two traditional media brands for an era dominated by social media and creative professionals.
Before taking on this influential position, Willa built a distinguished career at Bustle Digital Group, GQ and Highsnobiety. She grew up in Los Angeles, trained as a ballerina and studied journalism at Sarah Lawrence College. Her professional career has been defined by redefining reporting on youth culture. She focuses on honing a clear point of view, taste and authority rather than simply following every trend.
In this episode of the BoF podcast, Willa talks to Imran Amed about what young target groups really expect from media today. They also discuss why curation is more important than ever. They discuss how she is strategically repositioning Cosmo and Seventeen for the next generation – creatively, culturally and commercially.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]