White Papers > Marketing > Local marketing: how to organize the local marketing of my network of points of sale?
In this ebook, discover the importance of local marketing to optimize the online visibility of your points of sale and thus boost your traffic.
By Digitaleo
The French language
Did you know that 46% of Google searches are intended to find a local business and that 76% of Internet users who have carried out a local search go to points of sale during the day? (Source: Semrush) Hence the importance of implementing an effective and relevant local marketing strategy. This strategy will allow you to improve your local visibility, boost your traffic and retain your customers thanks to better proximity.
This book is primarily intended for managers of point-of-sale networks, franchise managers, professions linked to customer relations, marketing and more generally anyone interested in the distribution sector.
In this white paper, we highlight the importance of a local marketing strategy and try to answer various issues, such as:
> How to set up my local marketing strategy?
> How do I communicate effectively in my points of sale?
> How can I improve the performance of my network?
Our goal is to offer you different methods to simply manage your marketing operations and animate the activity of your points of sale.
Also discover advice for structuring your local marketing and supporting your points of sale in managing their local communication. Your objective is to boost the traffic of your points of sale by personalizing your communications to develop a close link between your consumers and your field teams.
Finally, a summary of all the actions necessary for the smooth running of your deployment. If you tick all the boxes in our ebook, then you’re set!
Happy reading ?
On the agenda of this white paper on local point-of-sale marketing
- Introduction
- Context: The new consumer
- Part 1: The 4 Steps to Local Marketing Success
- Part 2: The 3 points to remember
- Part 3: Digitaleo supports you
- Part 4: Practical sheet
- Part 5: Conclusion
