As a founder: to take a step back in a company is not always easy. With regard to long -term growth, however, it can be good for a company. This is how a founder can be: in focus on creative ideas and passion that he or she has always had while the operational activities are handed over to another person so that focus and quality are preserved here too. Such a change recently also took place at the Dutch brand Patta. Fashionunited spoke to the newly baked Co-CEO Nica Renoult.
Renoult shares the CEO position with Kwame Hammond. In 2024 Patta celebrated its 20th anniversary and received the Grand Seigneur, a prize for his life’s work as a crowning glory of two decades. Patta has been handing over the tasks for some time, and now the change has been carried out. “You also notice that as a owner, especially with the growth of a company and operational activities, you are absorbed in it. For them [Gründer Edson Sabajo und Guillaume Schmidt, Anm. d. Red.] If it is a good step to hand over the operative so that you can devote yourself more to it again, with which you started. “
Pattas New leadership: How the founders create space for growth and creativity
Patta is more than just a streetwear brand. The company focuses strongly on the community. This happens, among other things, through sporting events and associations, the Patta Academy, the Patta Sound System and the Patta Foundation. “Edson and Guillaume are simply present every day, but they now have more scope and freedom to do what they started.” Sabjo is more involved in the community activities and Schmidt in the creative area. “He comes with creative initiatives and we discuss them.”
At the top of Renoult’s agenda? “Growth with the DNA that we have.” The Co-CEO describes the foundation of Patta as the three horsepower: purpose, people and profit. “If good projects and successful years arise from our initiatives, then we also want to return it to the community. That is the main priority for us. “
Patta expanded in 2024 with its monobrand stores beyond the European borders for the first time. The brand opened a shop in Lagos, Nigeria. “We built a community in Nigeria, also thanks to the cooperations that we carried out there. It is an incredibly large and rich country when it comes to music, culture and fashion. It was important to us to start something there for the community and the network we have there. ”
New tour at Patta: Co-CEO Nica Renoult about Patta’s future
For the time being, the opening of another Patta store is not planned for 2025 and 2026. “We now want to focus primarily on the quality and growth of communities in which we are present.” Renoult adds that pop-up stores are not excluded and that pop-ups can also achieve other areas and communities.
This sense of community is jointly responsible for the strength of the Patta brand. The company has a loyal fan base, “as a brand, but also because of the other elements we have.” “When we organize events, people really want to be part of it. In this regard we are very stable. This also ensures that the motivation to continue with it only grows. “
This article previously appeared on Fashionunited.nl and was used with digital tools translated.
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