The Innatex asserts itself as a stable platform for sustainable fashion between economic reluctance, increasing costs and social change. Alexander Hitzel, project manager of the international trade fair near Frankfurt am Main, speaks about challenges and opportunities in an interview.
Mr. Hitzel, what is the mood in the industry for sustainable fashion?
Spring was not ideal for some players. The economic reluctance is noticeable – triggered by political uncertainties, war in Europe and economic developments. But: there are a lot of bright spots. Labels like Mela show that success is also possible in these times. It is important, among other things, to go into the needs of the customers: inside and trade and to further develop the business as far as the brand’s vision allows.
Which method does the Innatex drive in this situation?
We don’t put our heads in the sand. On the contrary. We are an honest and reliable partner for the industry – and that since we were founded without exceptions. Especially in unstable times, constants are needed. This also includes dealing with the current challenges openly. We offer space for real dialogue – be it in our talks, networking or in personal conversations.
What makes the Innatex relevant this year?
Our strength lies in the mix: we combine order business with a social discourse – and that really enables exchange and concentrated business in an atmosphere. Partnership encounters are more important than ever.
What content can visitors expect: on the inside to the upcoming Innatex?
We look forward to our talk program, including With Nina Lorenzen from the Fashion Changers and Mirjam Smend by Greenstyle Munich. The specialist panel with the trade association on shoplifting is particularly exciting – an underestimated problem with real consequences. We not only offer discussion, but also solutions.
And what about young labels?
We deliberately promote younger brands. In the design discoveries, for example, we show four very different approaches: streetwear made from hand-spun Khadi Denim, minimalist office looks made of organic cotton, cool unisex-popes from Deadstock and Funky Board shorts made of recycled plastic, which comes from non-profit collection actions.
What shouldn’t be missing from the Innatex?
The mood. Especially in the outdoor area and at our summer party, it is noticed, refueled and celebrated.
How is the fair going on in the long term?
Standstill is not an option for us. We work on new special areas and partnerships, think about fair pricing models – despite increasing costs. Our claim remains: sustainable, accessible and open to new things. We know that Green Fashion can move great.