The Berlin multi-brand platform Itsapark only went online in May last year and the H&M Group has already announced the end of the project.
The Swedish fashion retail group wants to use the strategic insights and expertise resulting from the Itsapark project to integrate it into the H&M brand, a spokeswoman said when asked by FashionUnited. The specialist magazine Textilwirtschaft had previously reported on it. Itsapark has built up extensive knowledge in the field of sustainable fashion, beauty and lifestyle.
Itsapark’s activities were already discontinued in November. Much of the Itsapark team has been offered positions within H&M.