The H&M Group has acquired a minority stake in Centra to promote the “next phase of global growth” by the platform provider for fashion online trading.
In a statement, Centra announced that
The strategic investment of the H&M Group, which includes H&M, COS, Arket, & other Stories and Weekday, would enable the Centra to “further optimize its platform” and to accelerate the research and development activities in the areas of direct-to-consumer (DTC), Mode wholesale (B2B) and Omnichannel skills Companies with.
“We founded Centra with the simple idea that there is a better way to keep a global fashion brand,” said Centra CEO Martin Jensen. “Our approach differs from the rest of the market – we concentrate on the provision of fashion -specific solutions that help brands scaling and renewing themselves in a way that others cannot. The results that we have seen with the portfolio brands of H&M show how effective this approach is, and the investment of the H&M group is a strong proof of trust that we have built together.”
Centra was founded in 2016 and offers e-commerce functions for fashion and lifestyle brands such as Paul Smith, John Smedley and Osprey London as well as for brands of the H&M Group. Centra currently supports more than 300 brands in Europe, North America and Asia.
“We are really impressed by Centra’s development. Your ability to combine well-founded industry knowledge with technical innovation helps fashion brands to solve real challenges in e-commerce,” said Nanna Andersen, Chief of New Growth and Ventures at the H&M Group. “That is why we are proud to strengthen our partnership through this investment and to support Centras further growth and the next phase of your exciting journey.”
This article was used with digital tools translated.
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