Hessnatur has filled a management position. On Monday, the sustainable clothing provider announced that Verena Kleinohl has been acting as Vice President Brand & Communication since March 1. In this role, she is responsible for “the company’s entire brand appearance”, explained Hessnatur.
According to her new employer, Kleinohl has more than twenty years of experience in the clothing industry. Most recently, she had led Gerry Weber’s global brand communication as Director Marketing & Brand until last autumn.
Hessnatur-CEO Andrea Homann paid tribute to the new manager. “I am very pleased that with Verena Kleinohl we have such a committed thinker for sustainable brand communication in our team,” she said in a statement. “Your strategic clarity and your creative look at our brand already have a visible effect.”