The Cos brand, which belongs to the Swedish clothing group Hennes & Mauritz AB (H&M), celebrated the debut of its new shopfitting concept in Stockholm. It was used for the first time in the label’s flagship store on the centrally located Biblioteksgatan shopping street, which reopened on Friday after renovation work. The completely renovated branch has a total area of 566 square meters, which extends over two floors.
According to the company, the new store concept was developed by its own design team together with experts in sustainability and interior design. In particular, it relies on the use of more environmentally friendly materials. In comparison to the previous facility, “66 percent more recycled materials” were used in the Stockholm branch, explained the clothing supplier.
The concept also offers space for art exhibitions and cultural collaborations. After the opening, paintings and sculptures by the artist Liselotte Watkins will now be presented in Stockholm. In the future, Cos also wants to show works there that were created especially for the store.
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