HelloFresh opens its first physical store in Belgium. Is this now concurrent for Delhaize of Albert Heijn?

On Tuesday he had an opaque new angle in the Antwerpen-Centraal station. HelloFresh – the ‘oerproducent’ van maaltijdboxen – opens the first fysieke angle in the country. For less than 10 euros of co-op per package. Is the good copy in a package from the supermarket? What is the concept for other steps? Onze reporter trok naar de winkel en deed seeds met winkelexpert Pierre-Alexandre Billiet de prijsvergelijking.

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