With a new strategy, Heineken wants to focus more on innovation and technology to grow despite disappointing sales figures.
Earlier this month, Heineken announced the reorganization of its Amsterdam headquarters, which will affect around four hundred jobs. During the previous round of cuts, started in 2021, around three hundred jobs disappeared in the Netherlands and 8,000 worldwide. Heineken is not currently disclosing the total number, the company could not immediately be reached.
Heineken raises prices to maintain profits
Heineken wants to create a “more agile, more connected and future-proof organization” with annual cost savings of 400 to 500 million euros. The company also wants to accelerate the expansion of the Heineken Business Services (HBS) business unit. In May it was announced that this business unit would be expanded with a new service center in Hyderabad, India.
Beer sales
The beer brewer reported on Wednesday that beer sales were again significantly lower in the past quarter. The company is affected by the high economic uncertainty worldwide, but expects demand to recover when conditions normalize.
“We are fundamentally transforming our business to stay ahead in an increasingly volatile geopolitical and economic environment. In the long term, beer has proven to be a resilient product that always bounces back from every major downturn,” Dolf van den Brink said in a press release about the strategy, ahead of an investor day in Seville on Thursday.