Heineken and AB InBev are fighting for leadership in pubs and canteens: ‘Drawn beer is an experience’

Next to the Dutch sports fields and in the catering industry, an exciting match will be played between the Belgian beer giant AB InBev and our national brewer Heineken. The Red Devils are dominant in the Dutch supermarket with Hertog Jan. But the green-blue home team from Amsterdam does not intend to simply give up its leading position in the pub. A match report from Dutch cafes and canteens.

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