The Rottendorf-based clothing retailer S.Oliver wins German supermodel Heidi Klum as its new “brand face,” thereby sending a clear signal for the brand’s strategic realignment.
The two-year partnership is part of the “Brand & Product First” strategy, with which the company aims to increase its relevance and international visibility, the S.Oliver Group announced on Wednesday. The heart of the collaboration is a comprehensive 360° campaign and a limited “vintage capsule” collection that reinterprets the brand’s iconic styles.
“Heidi is a strong personality with international appeal, a clear demeanor and high relevance – and therefore an ideal ambassador for our brand,” explains Johannes Rellecke, Co-CEO at S.Oliver. The cooperation is intended to position S.Oliver more strongly as a “100% casual brand” and appeal to new target groups outside of the classic fashion community.
Klum is also enthusiastic about the collaboration: “S.Oliver has been with me since I was a teenager and is a perfect match for me,” says the model. “I always want to look good – whether chic or casual! That’s why I also want to wear looks in my private life that feel good and are authentic.”
This post was created using artificial intelligence (AI).