Hugo Boss has appointed Florian Reichelsdorfer as Head of Global Marketing for the Hugo brand.
The 41-year-old took up the newly created position on April 1st, the fashion group announced at the request of FashionUnited. In this role, he will report to Miah Sullivan, senior vice president of global marketing & brand communications at Hugo Boss.
Reichelsdorfer is “responsible for setting up Hugo’s global marketing and is intended to sharpen the brand profile and promote the realignment of the brand to younger target groups,” says Metzingen.
Before that, he worked for Adidas in various positions for almost 15 years, according to his Linkedin profile. He was most recently active in the Global Entertainment & Influencer Marketing department at the Herzogenaurach sports article company.
