Andrea Zappolini is the new Head of Digital and Social at Puma. He took over the position at the sports goods retailer in May, as he writes on his Linkedin profile.
Zappolini had previously worked in Herzogenaurach, but with direct competitor Adidas. He held various positions there for seven years, most recently as Global Director Category Growth for the Originals brand. Further stations were the Berlin online retailer Zalando and the US sportswear brand Nike in Italy.
Puma has not yet confirmed the personnel to FashionUnited.