The Menmänder men’s fashion week spring/summer 2026, which took place from June 20th to 24th,, according to Simon Longland, shopping director for men’s fashion at Harrods, “less about trends than lifestyle”.
“Since some key figures were missing in the official program, this edition of the Milan Men’s fashion week was strongly based on presentations,” said Longland. “However, what emerged was a new focus on tailoring, technical fabrics and a lifestyle-oriented style of clothing. Italy is still a leader when it comes to the control of elegance, material innovation and the needs of a demanding, adult customer.”
What were your favorite collections this season?
Brioni, Dunhill and Dolce & Gabbana delivered some of the strongest men’s collections this season. Each brand offered its own perspective based on excellence: Brioni for its effortless elegance; Dunhill for a modern, yet timeless interpretation of the tailoring; And Dolce & Gabbana for self -confidence and the charm that distinguished every look.
What was the best presentation concept?
Dunhill stood out with a beautifully staged presentation in a hidden private garden in the heart of Milan: intimate, calm and completely in accordance with the sophisticated aesthetics of the collection. Dolce & Gabbana also made a lasting impression by moving the final of the show outside, offering the public for a moment together and combining the brand with its wider audience.
MFW SS26 Men’s fashion trends: suitable sets, relaxed cuts and gentle, neutral colors
What trends or styles did you discover on the MFW SS26?
This season it was less about trends than lifestyle. There was a clear shift towards clothing that speaks more for durability and identity than for short -lived statements.
Nevertheless, we saw a uniform language in the collections:
- Gentle, neutral color pallets – from stone and sand to kitt, khaki and rust.
- Relaxed cuts, which nevertheless reflect the precision of masterful craftsmanship.
- Suitable sets – single -colored or printed, whether shirts and shorts or jackets and pants.
- Ultra -light fabrics that fall effortlessly and move.
- High -quality jogging suits, especially at Prada, which show how comfort and elegance can exist side by side.
Was there a ‘must-have’ for you?
This season it was not about a single piece of clothing. The real knowledge was a collective confirmation of values: quality, durability and durability. This is the message that Milan has conveyed-and which is the most received by the Harrods man.
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