The Danish clothing retailer Han Kjøbenhavn ApS wants to raise fresh capital and at the same time “democratize” its investment structure. To this end, he will soon be offering share packages that are expressly aimed at small private investors.
The company explains the offer in a specially set up area of its website: From May 31, interested parties can purchase blocks of shares, each containing 50 non-voting shares, for a purchase price of EUR 570 each. The buyers were thus entitled to dividends if future distributions were to be made, the company explained, but emphasized that as part of its strategy it wanted to focus on investments in “future growth and corporate value” for now.
Instead of the prospect of financial gains, Han Kjøbenhavn is offering the future co-owners not only “emotional values” but also discounts of at least 35 percent on purchases in the label’s flagship stores and online shop, as well as access to exclusive products. They will also receive the brand’s first NFT and the opportunity to attend events and fashion shows.