At the moment you can hardly avoid him on social media. With heated word battles in the reality show “My Style Rocks”, fashion designers Harald Glööckler delivers viral conversation – and thus reach young people. It is not surprising that his “hardcore fan group” is currently between six and 18 years old, as the designer of the German Press Agency says. On May 30th he turns 60.
Glööckler is not only present as a dazzling fashion designer on social media, but generally in public for years. His trademarks: a pitch black beard, make-up, opulent clothing, striking jewelry and glitter.
Glööckler: “For me, life really starts now”
When asked how he looks at his milestone birthday, he replies rather pragmatically on the phone. “I have never been 60, so I don’t know how I feel. For me, life really gets going, it may be half -time with me.” The Swabian native wants to celebrate his birthday with a “gigantic party” at Schaarmützelsee in Brandenburg.
From fashion to jewelry to wallpaper and the dog bowl or suitcase: the designer keeps designing new products. He built his empire with the help of teleshopping and marketing his name.
“Disaströöl to pompöös”: Autobiography appeared in 2024
Already all “radiant and glittering in silver and gold” has impressed him, Glööckler writes in his autobiography “Disaströöl to Pompöös” published in 2024. As a child, the innkeeper son from Maulbronn (Baden-Württemberg) was not easy.
Because he experiences his childhood and youth with a brutal father in “war -like conditions”, as he describes it in his book. At the age of six, he designed his first dress for his aunt – a seamstress: a black lace dress in an empirest style and with gold -colored feed.
Glööckler opened the first shop in Stuttgart in 1987. When he baptized his fashion label “pompöös” in 1990, he gives up a double Ö in the name. With home shopping and mass -friendly fashion, it finally gets big.
The designer deals openly with his beauty interventions. So he let himself be sucked off fat from the belly and waist to make the breast the breast better. In his autobiography, he writes: “When asked how many beauty operations I have already completed and what they would have cost, I can only smile”. And: “I don’t remember how often I go to the hairdresser.”
“Man!”: Videos from reality show go viral
If it had been in the romantic church home on the Weinstrasse in the Palatinate for some time, the celebrity has been living in Berlin again for around two years. For the fashion show “My Style Rocks”, which is recorded in Turkey, he commutes a lot from the capital to Istanbul – with five to six suitcases, as he tells.
In the reality format at the Sender Sport1, Glööckler evaluates the outfits of participants as part of the jury. A short video is circulating on the net, in which a candidate discusses with him until the designer apparently bursts the collar. With an energetic “Man!” he skin on the table. In another clip, he warns a participant to let him talk and throws a cup on the floor.
“The show went viral through me,” says Glööckler. He is recognized constantly, including young people who know him through social media. “As fans, I now have the kids, their parents and the grandparents, so to speak.” When he opens Instagram, the feed is full of videos from him.
Glööckler wants that for the next year of life
But he basically does not look at what he did – and don’t read what is written about him. Glööckler thinks: “You don’t have to do that”. Around 628,000 people follow him on Instagram, and Tikok is around 248,500.
What do he want for the next year of life? The fashion designer briefly thinks. “That you stay healthy and otherwise: that you get up every day and are happy and the rest comes on its own.”