Yolanthe Cabau’s Egosoap received a very expensive launch: billboards on every street corner, a promotion tour through the media and even a dramatic horse accident as a storyline. But the numbers?
Yolanthe Cabau can be seen on Netflix in her own soap series. A slick insight into her world of sport, spirituality and selfies. The series mainly feels like a long-falling Instagram-Story, complete with facial rollers, protein shakes and a squeezed emotional storyline around a fall from her horse. Her son also often comes into the picture.
‘Is not a B&B’
What are Yolanthe’s figures? Has that aggressive poster campaign helped? Well, no, the viewing figures are anything but impressive. Tina Nijkamp reports on her analysis canal: “So Netflix announced the half -year figures. How was Yolanthe actually viewed? We know that now.”
“The premièredatum was June 18. Yolanthe is in 2349 and has 900,000 views. 4.5 million hours in total. Well. That’s not yet a B&B full of love or Ihostage figures …”
‘Very low’
Ai, for a series that was presented as the next Netflix stunner, there is no reason for champagne in the ranking list.
Rob Goossens also catches up RTL Boulevard: “It is very low. Place 2,349 to be precise, with less than a million viewers. That is striking, because there has really been a lot of advertisements for it. Half Amsterdam was full of Billboards from Yolanthe.”
‘Delicious’
Colleague Marieke Elsinga moves up her Sisterhood glasses and praises Yolanthe into heaven. “Wonderful. I watch it. I really like it. I find it wonderful and fascinating to see her life.”
Rob: “Well, then you are one of those million.”
Marieke is still trying: “Isn’t it aiming for foreign viewers?”
Rob: “That is the idea, for example Ihostage, that film about that hostage in the Apple Store, which has been viewed 58 million times all over the world. It is a lot higher.”
Well, that will be posters for Yolanthe … next time …