Stoo hot or too little, it electrifies, it doesn’t have enough power, it doesn’t perform on curls, it flattens thin ones. And then the drama of when you travel without your own in your suitcase: using the one supplied in hotels is one of the worst beauty nightmares. Let’s talk about hairdryer, personal care device par excellence: the perception of its suitability for one’s hair type is in fact an absolutely personal, i.e. subjective, question. Find the right one, in any case, it “saves your life” in terms of your daily routine. And especially, save the hair one. The experts tell us about it Panasonic on the occasion of the launch of a hairdryer new entry which revolutionizes the brand’s family of hairdryers with a new, futuristic technologyget back into shape” of the foliage.
Well, women don’t like using hairdryers. Here are the whys
Shampoo yourself, after all, it turns out pleasant: the softness of the textures, the foam, the scent, the feeling of cleanness… Boredom comes later: drying. «We have conducted market studies on a global scale and understood that the blow drythe so-called drying, it is absolutely the least pleasant beauty gesture of the entire personal care routine» the marketing team tells us Panasonic.
There is more than one reason: «First of all, for immediately visible superficial damage on the hair: they are often noticed electrostaticity, frizz effect, dryness, dull lengths that do not hold the bend, or a sensation of “inconsistency” of the stems. The gestures are not pleasant, combing the stems when wet can be painful, as well as harmful, and the process can be slow, long, a waste of time” he explains Kate Holden, expert trichologist operating in the Manchester and Yorkshire area, which we meet on the occasion of the international launch of Panasonic.
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«They take over finally the long-term damage: a wrong hairdryer can cause damage both on the lengths and on the scalp. On the stems, it is common to notice breakages, split ends, generally exhausted appearance” continues the expert.
«At the roots, they can be created scalp imbalanceswith consequences such as overproduction of sebum if they are used very high temperatures– therefore immediately heavy hair, even if fresh from shampoo – or on the contrary, dryness and micro burns which can worsen physiological conditions already predisposed to dandruff and irritation.”
The hairdryer, an object with a long history
Think about that first phon of the story is dated 1939: Panasonic, a company born in Japan in 1918 by the genius of Konosuke Matsushita, launched the first drying device hair staff in times of war.
«To evolve an object so indispensable in everyday life to make it a beauty ally that is pleasant to use it is the engine of our innovation. The goal? Move its functionality from simple drying for beauty care for hair” continues the Panasonic team.
Panasonic presents the new EH-NA0J model hairdryer with nanoe™ Moisture+ and Mineral which hydrates and shines the hair (available on Panasonic e-commerce at 299.99 euros)
From “drying” to “curing” your hair
How, it can be explained by tech innovation. Panasonic laboratories present a new patented technology, exclusive of the brand, he says nanoe™ Moisture+the heart of the new hairdryer model EH-NA0J.
A find that hydrates, seals cuticles, shines and eliminates frizz with just the flow of air. We put it to the test in one of the wettest and rainiest places in Europe, the beautiful Cotswolds countryside, not far from Oxford, near The Lakes by Yoo, resort and spa destination among the greenery of lakes and English meadows. Making a fold last, here, is a true “mission impossible”.
Panasonic NA0J’s nanoe™ Moisture+ and Mineral technology provides deep hydration for stronger hair from root to tip
In detail: «The technology nanoe™ absorbs and transforms humidity in the environment to generate micro particles of water in the hot air flow. These particles, nanometrically more structured than the well-known “ions” supplied in other haircare technologies, are capable of penetrate the hair, hydrating it from the inside.”
«Moreover, the engine generates tiny negative electrostatic charges that eliminate the positive ones, i.e. static electricity – therefore the frizz – from the shafts, closing the cuticles and ensuring a silky finish” they explain. The brilliance of the color is also preserved, both from styling damage and from physiological deterioration.
Never used a hairdryer… on your face? New smart functions
The goal of the hairdryer of the future? To be functional on every area of the hair, with every relative and specific need. Starting from the roots: the hairdryer EH-NA0J offers the “Scalp Care” functionto begin with, dedicated to the scalp area: the air flow is calibrated to a sufficiently lower temperature to proceed with drying the roots without the risk of burns or stress to the bulbs.
Likewise, the “Hair Tip Care” mode it is designed for drying and styling the ends, an area notoriously most fragile and prone to breakage, with the air flow calibrated for a soft and smooth finish. On lengths, you can use the “Hot & Cold Alternating” functionthat is, a studied sequence of hot/cold jets that “relaxes” the shafts stressed by heat, smoothes out the cuticles and guarantees a shiny and controlled surface.
But in Japan, where the brand is the market leader in hairdrying, everyone is crazy about thelast, new function, “Skin Care”: the beneficial ones microparticles of water atoms to the electrostatic charge of the air ensure a hydration boost for the skin too. In short, the flow can also be directed on the face to penetrate and stabilize creams, serums and mists.
An installation with a maxi air flow is already available in Asian stores nanoe™ to relax under for a few minutes and see the brightness of the face improve, literally, in a breath. Who Would you have ever thought that the hairdryer will end up helping us with skincare too?
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