THEn the technical-professional field of haircare, when we talk about “bond”, we don’t really mean “physically tying our hair”. Rather, “recompose, strengthen the hair fibers”. It’s a sort of new magic word to pronounce in the salon: any expert hairstylist will understand that you want a structural restyling of your hair, right down to the molecular fiber. It is an approach that goes beyond the surface, enabled by the technologies of new treatments called (precisely) “bonding”. Real regenerative rituals, capable of restoring elasticity, strength and brightness to the stems.
Hair, “bond” effect treatments, in the salon
Skin is a living tissue that regenerates. Hair, on the other hand, is not. They have an inert structure, composed of keratin, water, lipids, minerals and melanin pigments that color them. All united by sulfur bridges. They are incapable of self-repair on their own. «This is where our treatment works Medavita Elisièr Instant Bond Repair: uses proprietary technology in the patenting phase, Biomolecular Bond ComplexTMof structural reconstitution” says Federica Idili, Technical Manager of Medavita, Beautynova Group.
«The complex combines amino acids and rice polypeptides that strengthen the fiber, with hyaluronic acid to hydrate and elasticize. And then there are “intelligent carriers”, glycosaminoglycans, which transport the active ingredients precisely to the most fragile areasdamaged by coloring, discoloration or chemical treatments”. An immediate elixir against frizz, dullness and dryness. And strength, over time.”
The “shock therapy” effect treatment
«In winter there is little light in the atmosphere. This is why hair always seems dull, tarnished… It doesn’t reflect energy!» explains David Franceschetti, director of the salon Aldo Coppola in via Cerva, in Milan. What is needed? Water, herbs and good acids. «With our professional protocols Hair Therapy we offer one hundred percent tailor-made treatment paths.”
Amal Clooney via @dimitrishair Instagram
Starting point, a cloud of beauty: «We vaporize micronized water to deeply rehydrate both the scalp and the lengths and ends». At the basis of rituals Coppola Hair Spa there are acidifying white emulsions: «They close the cuticles of the shaft, make it more reflective and, at the same time, rebalance the pH of the skin».
The “bonding” effect is obtained by mixing different ingredients according to needs: «Soothing and purifying white clay is applied to weighed down hair. On thin and fragile stems, herbal extracts to “strengthen”. On fragile ones, we intervene with buttery, ultra-nourishing mixtures.” And, at home, maintenance vials rich in mineral salts: real strength “supplements”.
Two halves: scalp detox, length restructuring
Clean scalp, light lengths. “Airing the base, i.e. the scalp, gives a boost of vitality to the bulbs. So let’s start the big cleaning. «I recommend the service Naturaltech Elevating Clay Super Cleanser Of Davines: eliminates impurities, oxygenates the skin and gives immediate lightness” assures Simona Ristagno, top colourist and haircare specialist of Davide Diodovich Salon in Milan, partner Davines.
And from the skin down? «Shampoo and spray Beautiful Thingsfor professional use, remove metals and replenish lipids in the drums. Which are then “glossed”, just like a sealing top coat on a manicure. The gloss is a lighter “bond”: it works only on the surface, but gives intense brightness and more compact fibers, with a more luxurious consistency. Like silk: you can see it and you can feel it.”
