The Swedish outdoor equipment from Haglöfs is now also represented in South Korea with a flagship store.
On Tuesday, the company announced that the new shop in Dobongsan National Park was opened near the capital Seoul. There, the brand now offers its complete range of functional clothing and equipment on an area of a total of 421 square meters. The store is operated together with the local sales partner Hayl.
Daniel Stiller Cohn, the Head of Distribution Sales & Sales Operations at Haglöfs, described the reopening as a “exciting milestone”, with which the brand started its expansion in one of the most promising outdoor markets of Asia “.
“South Korea is still an undeveloped territory for Haglöfs, and we are confident that our proven sales partner Hayl will lay a strong foundation for our brand in the region,” emphasized Stiller Cohn.