The British sportswear provider Gymshark Ltd. has promoted Carly Natalizia to Chief Commercial Officer (CCO). She has been with the company for four years and most recently held the position of Chief Digital Officer.
In her new role, Natalizia continues to be responsible for the ongoing optimization of Gymshark’s digital presence. She will also lead the omnichannel strategy. Her tasks include introducing new products and expanding new business partnerships. As CCO, Natalizia will continue to report directly to Ben Francis, Founder and CEO of Gymshark.
Francis explained the promotion in a statement: “During her four years at Gymshark, first as Vice President of Marketing and most recently as Chief Digital Officer, Carly has made exceptional contributions for which I am extremely grateful,” he said. “She brings a unique and highly valuable perspective, combining unrivaled digital expertise with a deep understanding of our customers. I can’t think of anyone better suited to lead and advance our commercial activities.”
Gymshark has been growing for several years. The company, founded in Birmingham, UK, in 2012, has grown into a community of more than 20 million people in over 200 countries. In addition to expanding its global digital presence, Gymshark has also opened brick-and-mortar stores to fuel growth. These include flagship stores in London, Amsterdam, Dubai and Manchester and most recently in New York City.
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