Guido Borghi, son of “Cumenda” Giovanni, talks about how sport made an industrialist who had built an empire in Italy’s economic boom become even more famous
guido Borghi has a warm and cheerful voice. He is 79 years old, he works, he is always on the move. Yesterday he was in France. He talks about his father Giovanni and is moved: “He was a unique, generous, hard-working man, an example. He had a formidable intuition, a marketing and advertising genius”.