The Italian luxury brand Gucci, which belongs to the French luxury group Kering, will open the “Gucci Memoria” exhibition in April. The exhibition, curated by designer Demna, is open to the public from April 21st to 26th and is organized as part of Fuorisalone 2026 – coinciding with the Salone del Mobile from April 21st to 26th.
The exhibition offers a symbolic reinterpretation of the fashion house’s 105-year history. It shows its diverse facets, developments and creative expressions and is located in the historic cloisters of San Simpliciano at Piazza Paolo VI 6 and is open from 10 a.m. to 8 p.m. To attend the show, registration is required on the brand’s website from April 10th.
The realignment of the luxury label is currently preoccupying many journalists and industry experts. Faced with continuous sales losses in recent seasons, the Maison is trying to reinvent itself with designer Demna Gvasalia, who joined Gucci as the new creative director in the summer of 2025.
