Italian fashion house Gucci opens a collaboration pop-up store with Adidas at Alsterhaus.
With the opening in Hamburg’s luxury department store, Gucci is launching a pop-up series that is intended to “offer a captivating shopping experience based around the Adidas x Gucci collection,” according to the Kering subsidiary. In addition to the pieces seen at the runway show, there will also be other streetwear creations that debuted in the lookbook.
For the design of the pop-up area, Gucci relies on a kaleidoscopic aesthetic that is also reflected in the collection and embodies the retro vibe of the collaboration. This look is complemented by arches and vintage-inspired furniture such as beach chairs and room dividers.
