Nonot only skincare, not only perfumes: also the make up develops its eco-sustainable side with “green” formulas, safe for all skin types, and environmentally friendly packaging. Here is a series of make-up brands, both Italian and non-Italian, whose green soul (and safety on the skin) can be safe.
Green make-up, the demand for natural make-up is growing
“Natural” and “sustainable” are two key terms: according to a survey conducted last autumn by Cosmetics Italy, the demand for green cosmetics and make-up rose by 12.6% compared to 2019. In the make-up segment alone, it represents 10.8% of purchases.
Not by chance, in 2021 the percentage of brands with at least one green certification rose to 38.2%.
Green makeup, low environmental impact formulations
In addition to being a request from customers, this change is also a necessity for cosmetics. As stated by Rougj, an Italian brand that has always had a green soul and with an all-green make-up line, the Green Roujicomposed of 95% natural ingredients, 2% of the world’s carbon footprint comes from the cosmetics sector, in particular from the procurement of raw materials and the consumption of hot water to make the products.
For this reason, beauty has started to run for cover: low-impact formulations it means not only the absence of substances derived from parabens, petrolatum and sulphates, but also the choice of natural ingredients, even up to 98%, coming from local productions, often at km 0, and designed to be biodegradable and non-toxic in the water.
The commitment to green makeup also belongs to the mass market
There are also many major make-up companies that are reformulating their lines focusing more and more on the green.
Any examples? The latest certification obtained by Rimmel is there Leaping bunny: Cruelty Free International Leaping Bunny Program is the globally recognized highest standard for cruelty-free cosmetics and personal care. Alongside the traditional line, Rimmel has also created Kind & Free, a vegan makeup line with eight certifications. Suitable for sensitive skin, fragrance-free and clean, designed to satisfy every need while respecting the environment.
Naturalness is also a goal for the brand Catrice. The brand is in fact present in the PETA list just why cruelty-freesupports the project of a plantation for the production of palm oil with the lowest possible environmental impact and by the end of the spring it will eliminate all microplastics in the formulations and which end up in the water when you remove make-up.
Again, for Kiko Milano spring has always rhymed with the launch of the Green Me Kiko linethe entirely vegan make-up collection composed by 99% natural ingredients and sustainable ingredients including shea butter, aloe vera, coffee extract, argan, jojoba and almond oils.
The packaging, on the other hand, is in aluminium, wood and FSC certified paper with 40% recycled fibers to reduce the use of plastic.
Green makeup, some environmentally conscious brands and ideal for all skins
Not only great realities: they have often been the medium and small businesses, including family-run ones, to be pioneers in the sector developing make-up formulations increasingly attentive to the environment and people’s needs, with less impacting supply chains and eco-sustainable packs. For an effective and increasingly conscious make-up.
1. Astra, from the heart of Umbria
From the endless expanses of the the strictly natural ingredients of Astra’s green make-up come from the Umbrian fields. Since 1988 the family business has always thought of a made in Italy makeup within everyone’s reach, making eco-sustainability its standard-bearer.
One of the company’s intentions is to minimize waste concerning the entire supply chain, from the packaging stage to the marketing of the cosmetic product, thus reducing the consumption of paper and cardboard and the impact on the environment.
2. KVD Beauty, one of the pioneers of vegan makeup
Kat von D it has set itself an ambitious but very important goal. For over 10 years, in fact, not only has completely rethought the make-up formulations to make them completely veganwithout losing performance and durability, but above all they are cruelty free.
A cornerstone in the philosophy of the brand which, following the decision of the founder, does not sell to all countries in the world that require animal testing by law, such as China. A very strong awareness on the part of the brand, one of the first to talk about environmental issues in unsuspecting times, and which today also has the first completely recyclable palette in its range.
3. Axiology, pioneer of vegan lipstick
Axiology was born somewhat by chance. In 2013 Erika Rodríguez he tried to create a natural and vegetable lipstick in her kitchen.
Within a few years he founded Axiology which, in addition to being vegan, sustainable and plastic-free, realize the packaging with scraps collected by the women of Bali in a project to support women’s work.
4. PHB Ethical, a “family” make-up
It’s a small reality, so much so that it’s family-run, too PHB Ethical an English handmade brand which she uses for her make up lines only natural and completely organic ingredients. With certification 100% vegan and halal, in the last five years he got twenty-five international awards.
5. Dear Dahlia, from flower extracts
Dahlia Variabilis. It is from this particular quality of dahlia that theextract, known for its antioxidant propertieswhich was born Dear Dahlia, Korean brand of vegan make-up.
Widely certified, theand formulations are based only on natural ingredients such as almond, argan, shea and cocoa oil which keep all skin types nourished and hydrated.
6. Milk, the brand that says no to 2500 ingredients
Milk has given up on using 2500 ingredients, i.e. all the controversial ones that contain parabens, sulphates, microplastics and elements harmful to the skin and the environment. Plants, minerals and microbiologically obtained ingredients are the sources of the brand’s vegan formulations. Who has always supported a beauty clean.
7. Snow, from the Piedmontese Alps
The name Cuore di Neve embodies an eco-sustainable and social soul: the formulas, mineral, innovative and natural, are all “genuine and clean”as defined by the company itself, all cruelty-free and highly pigmented.
A philosophy of support environmental, animal and human which also translates into participation in special projects such as the support for shelters and kennels but also continuous donations to cancer support associations to help women find their beauty again.
8. espressoh, from coffee beans
espressoh is a well-known young reality yes for the scent of the products, but also for its great eco-sustainable commitment.
100% made in Italysince 2018 the projects towards the environment to which the brand has joined are many: since 2020 it has completely eliminated all plastic, since 2021 supports the reduction of CO2 emissions by promoting the reforestation of some areas in Peru and Kenyawhile since 2022 it has been working with Bluebird Climate to adopt less impactful solutions in the production of waste by reducing the carbon footprint.
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