Almost all commercial parties in the top 20 of popular employers have fallen this year. Shell, for example, fell from 10th place last year to 13th place, ING from 6th to 9th and Google from 11th to 18th. “Only ASML, Philips and KLM are an exception to that downward trend,” notes Geert-Jan Waasdorp, CEO of Intelligence Group, which is considered a data expert in the field of the labor market.
Uncertain times
Waasdorp explains the increased appeal of the government ‘as boss’ with a reference to the uncertain times. “Then people look for safety and predictability. Add this to the long-standing search by workers for meaning and then you can say that this plays into the hands of public employers.”
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In addition to becoming a civil servant at the government (ranked number 1), a job with the police (place 2) or defense (place 3) also appears to be in demand. Rijkswaterstaat is advancing (from 13th to 8th), as is the Union of Water Boards (from 35th to 19th). The popularity of Justice is also striking: in the rankings, the ministry rises from 34 to 20. Other governments in the list are the municipalities of Amsterdam and Rotterdam.
Young people
There appear to be clear differences between the generations. Young people under thirty relatively often put defense, ASML, construction company BAM, Albert Heijn and one of the academic medical centers on their list of preferences. Among people over fifty, defense and traditional financial institutions in particular are doing well.
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The differences between men and women are obvious: men more often choose tech companies such as ASML, Philips, Google and Microsoft, while women prefer to work for the GGD, the UWV, universities or academic hospitals. Consumer brands such as Unilever, Hema and Bol also do better with women.