Google extends its AI functions for shopping. Users: Inside, not only can you search and buy products inside, but also to try out clothing virtually based on your own photos and track price changes in products.

The improved trial tool called “Try on Me” reacts to the growing demand for hybrid purchasing solutions, Google said on Tuesday. A Google study shows that 59 percent of the online shoppers: on the inside are dissatisfied with your purchase, often because the product looks different than expected. After uploading a personal photo, the garment is digitally projected through the body. In addition to this test function, Google also introduces a price alarm. This enables users to pursue price changes from selected products inside. After selecting the desired product, the ‘Agent Checkout’ supports the purchase process via Google Pay.

The new functions within shopping are based on Google’s AI model Gemini and use the extensive shopping graph- a global product and seller database with more than 50 billion entries from both international and local retailers: inside. This gives users: inside real -time access to relevant information such as customer reviews, prices, available colors and the current inventory.

The functions will be introduced in the United States in the coming months. It is not yet known when these AI functions will be available in other countries.

Fashionunited contacted Google to get more information about international availability and the effects of this technology on fashion companies.

This article was used with digital tools translated.


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