White Papers > Communication > Guide: Good practices of reasoned communication
In this ebook, discover the good practices of reasoned communication to better communicate with your customers.
By Digitaleo
The French language
This book is primarily intended for managers of point-of-sale networks, franchise managers, trades related to marketing and communication.
In this white paper, we explain how to communicate less and better and try to respond to various issues, such as:
> How should I structure my reasoned communication strategy?
> How to reconcile performance and sobriety?
> How do I comply with my CSR commitments?
Our objective is to offer you various good practices to limit the impact of your communication on the environment. Discover tips for reducing your volume of mailings, choosing an appropriate channel for your target audience or even adapting the size and resolution to the context of your communications.
Here are just some of the 8 tips to discover in more detail in this ebook, to reduce your carbon impact while improving your performance and the effectiveness of your communications:
> Clean your database
> Minimize the weight of your content
> Educate your audience
Since 2020, Digitaleo, as a communication platform, has been committed to limiting the environmental impact of its activity as well as that of its customers. That’s why we decided to publish this ebook, with the idea of disseminating the good practices of reasoned communication.
Happy reading ?
On the program of this ebook:
- Introduction
- Clean up your database
- Exclude your dormant contacts
- Target your campaigns
- Forget 100% email
- Minimize the weight of your content
- Think sustainable print
- Educate your audience
- Capturing the incompressible
- Conclusion