^CHANGCHUN, China, Dec. 22, 2025 (GLOBE NEWSWIRE) — The 9th International Trade Fair
for the ice and snow industry in Jilin was recently held in Changchun Northeast
Asia International Expo Center took place and marked the beginning of a new one
Winter tourism season in northeast China’s Jilin Province.
The motto of the five-day trade fair was?New consumption of ice and snow,
“common new future” and followed a market-oriented model. It united
exhibitions, interactive experiences and consumer activities and thus created
an immersive winter carnival that appealed to all senses – sight, hearing and
Taste good.
Jin Zhenlin, deputy director of the Ministry of Culture and
Tourism of Jilin Province noted that the fair attracted participants from more
attracted more than 20 countries. Over 400 companies and 500 brands presented more than
1,000 products, making the trade fair the largest in terms of scope and number of participants
Trade fair for ice and snow in China. Favorite activities,
Study trips and winter sports competitions were firmly integrated and emphasized
both product presentation and consumer-oriented growth.
To further stimulate economic activity in winter, Jilin has a number
Targeted measures introduced for the new snow season, including vouchers
for activities in the snow and on the ice. These impulses are important
Areas such as skiing, sightseeing, concerts and transportation
used and help to specifically increase consumption potential in winter
open up.
This season also saw the province’s winter sports infrastructure
comprehensively modernized. Jilin currently operates 68 ski resorts with expanded
Ski slopes, longer runs and more cable cars, ensuring a complete
Coverage of the district with ice and snow experiences is achieved. The
Province is statewide with five national-level ski tourism resorts
leading.
The Changchun Ice and Snow World features landmarks such as themed snow drifting
Tracks and huge ice slides and combines sightseeing, interaction and
Entertainment in a fantastic winter setting.
Jilin promotes the G331 border road “Ice-and-Snow Road” and a snow sculpture
of the “Cloud Palace” on Changbai Mountain. In the west of Jilin, the
Winter fishing on Lake Chagan combines centuries-old fishing traditions with new ones
immersive activities, while Yanbian Korean Autonomous Prefecture nine
has brought themed ice and snow products onto the market
Invite visitors to experience a so-called?breathing ice and
“Snow Gallery” to explore.
For the current season, Jilin is aiming for 180 million visitors
Ice and snow tourism sector and tourism revenue of over 330 billion
Yuan to get closer to his goal, a destination for ice cream and
To become world-class snow tourism and its unique charm
“white mountains and clear waters”.
Source: Jilin Provincial Ministry of Culture and Tourism
Contact person:
Mr Han,
Tel.: 86-10-63074558°