The president of RCS at the presentation of the 106th edition: “It’s the toughest stage race in the world in the most beautiful country in the world, it’s an extraordinary tool”
Less and less until the 106th edition of the Giro d’Italia, starting in four days, and in Rome the day is dedicated to the presentation of the stage race that RCS president Urbano Cairo describes as “the toughest in the world in the most beautiful country in the world”. Indeed, even more, in the Ministry of Foreign Affairs, thanks go to the institutions, recalling the fruitful collaboration: “I am pleased that on the part of the Italian government there has been the sensitivity to understand how much the Giro d’Italia can do for the our country, and attract many tourists. We have a great race in stages, with ever better TV footage, it is seen in 200 countries around the world, with hundreds of millions of viewers. This is also why we have improved the TV footage for greater spectacularity”.
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“Italy has, I believe, 70% of the world’s artistic and cultural heritage and – continues Cairo during the press conference – it can do a lot in terms of tourism, making good use of the Giro”.