Gijs keeps his business closed on Black Friday: ‘Saves us thousands of euros, but the message may cost a bit’ | Domestic

Precisely on the busiest sales day of the year, Black Friday, director Gijs de Bruijn closes his Elektro World business in Boekel. Because, he believes, ‘overconsumption must come to an end’. Doesn’t that sound remarkable coming from a shopkeeper?


Kees Backx










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