PEsp of Garda, 17 Jul. (askanews) – In 50 years of opening, anniversary that falls on July 19, 2025, Gardaland welcomed about 100 million visitors and, over time, has gained notoriety and has evolved together with the company. Today, demonstrating how significant this evolution has been, it is the Italian leader of a series of attraction and entertainment parks that play an increasingly central role even in the tourism economy. “We – said to askanews Stefano Cigarini, CEO of Gardaland Resort – We are the first Italian tourist attraction for turnover, above the Colosseum, above the Vatican Museums, above the excavations of Pompeii. We are a driver of visits to the territory, think that over 3,500 hotels, Bed and Breakfasts, shops generate and calibrate their season based on the opening of Gardaland”.
Perhaps these data are those that allow you to better understand what you are talking about, that is, of an increasingly widespread phenomenon globally that looks to the question of entertainment as one of the strongest, which today comes from all age groups, and in particular it also involves the ultra sixty -year -olds. “We dispel a myth – added the CEO – that is, that fun parks are a place for children. The fun parks are a place for everyone and for everyone to enjoy together. Here you come with friends, with the family, with the girlfriend, because they are experiences with social uniforms. Gardaland is a park for many first times: it was one of the first Italian parks, one of the first European parks founded on an innovative idea Evolted in 50 years with new attractions, experiences, Russian mountains, large Dark Ride, aquatic attractions and a world that has built around.
From the first attractions of 1975, such as the assault on the train or the canoes that crossed the jungle, today’s show and entertainment dimension, with the themed apps and hotels, the water park in collaboration with Lego and the Sea Life. In constant relationship with the protagonists of the collective imagination. But how do you imagine an amusement park? “Today – concluded Stefano Cigarini – are designed imagining stories, situations, large events, large international characters. Gardaland for example, in addition to parsley, it hosts from Peppa Pig to Jumanji, from the world of escape to Atlantis to the worlds of Wolf Legend and therefore every piece of walking is a piece of experience that is added to a magical day in the park”.
As a demonstration of the global scope of the speech on amusement parks today Gardaland is part of Merlin Entertainments, a giant present in 20 countries that welcomes more than 62 million visitors every year.
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