A cast led by legendary model and style icon Lauren Hutton and supermodel Mark Vanderloo embodies Gant’s enduring vision of American sportswear. In this vision, tradition, individuality and modern style come together.
American lifestyle brand Gant presents its Spring/Summer 2026 advertising campaign. It was photographed in New York City, where the brand’s story began. The campaign is rooted in the enduring codes of American sportswear and highlights iconic pieces. These are brought to life by contemporary style icons. Their unique influence on fashion continues to shape the modern wardrobe.
Legendary model and actress Lauren Hutton emerges as a symbol of timeless style. It underlines the continued relevance of authentic American fashion. The Dutch supermodel Mark Vanderloo can be seen at her side along with his son Mark Vanderloo Jr. This offers a natural reflection on heritage and the passing on of traditions across generations. The campaign also features Jasaya Neale, a Los Angeles-based painter and illustrator, and New York author and cultural critic Zoe Dubno. Both are voices of a new generation that is shaping culture today.
The Spring/Summer 2026 collection introduces a new expression of American sportswear. Chinos, shirts, ruggers, varsity sweatshirts and trench coats set the tone. They feature clean lines, college references and sophisticated functionality. The collection is rooted in Gant’s heritage and made for everyday wear. It captures the essence of modern style.
Menswear explores the balance between casual and tailored, presenting a thoughtful selection of essentials. Fresh shirts in plain colors, with sophisticated stripes and made of soft chambray are combined with chinos and modern knitwear. Block stripes and rib structures are reminiscent of college codes and have been reinterpreted for the season.
The women’s fashion collection takes up the concept of a modular wardrobe. The pieces are designed to effortlessly adapt to different moments and seasons. Transitional outerwear plays a central role. Cotton carcoats, trench coats, suede jackets and fitted blazers are layered as temperatures change. Color, texture and practicality define a collection for everyday life. At the same time, it maintains an elegant, modern sensibility.
The Gant Spring/Summer 2026 collection will launch on February 12, 2026 in stores, on www.gant.com and at select wholesale partners.
About Gant
Gant is a global lifestyle brand rooted in American East Coast heritage for over seven decades. Founded in 1949 in New Haven, Connecticut, USA, Gant was a pioneer of preppy American sportswear. The brand is constantly evolving with a commitment to quality and timeless style. Today the brand is represented in more than 80 countries with over 600 stores worldwide. It offers collections for men’s fashion, women’s fashion, youth, shoes and home textiles.
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