The G-III Apparel Group has completed a new strategic license agreement with Aldo Product Services (APS), a subsidiary of the Aldo Group, for the GHBASS brand.
As part of the seven -year exclusive agreement, APS is responsible for design, manufacturing, sales, marketing and selling GHBASS shoes, bags and small leather goods. This applies in particular to the North American market, where Aldo now has the right to sell GHBASS products through authorized retail channels. The group will also supervise the management of the brand’s e-commerce platform, which will debut from spring/summer 2026.
G-III’s mission is to expand the reach of Ghbass to a wider customer base, Jeffrey Goldfarb, Executive Vice President, said in a explanation. Goldfarb added: “AldoS expertise in the shoe area, together with its extensive supplier network and the proven omnichannel capabilities, will strengthen the presence of GHBASS with an expanded range of products both online and in business.”
In a separate explanation, APS -President Jonathan Frankel said that the partnership is “more than just one strategy – it is a vision”. “In view of the developing market conditions, there is not the time to slow down,” added Frankel and noted that the global procurement network and the manufacturing agility of APS are now “more important than ever”.
This article was used with digital tools translated.
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