Customers complain about changes to Finnkino’s website on social media. A PR manager understands the frustration.
Finnkino’s reforms are infuriating. Joel Maisalmi
Finnkino’s website reforms have made customers sweat.
One of the latest changes is the hall map view, which has been turned upside down compared to before. In the current model, the front row of the hall is at the top of the picture, whereas before it was at the bottom. The row number markings have remained unchanged, i.e. row 1 marks the front row.
Among other things, the message application is being discussed In Threads.
– For some reason, Finnkino has changed the hall map… I had to take the best seats in the back row, but now I’m stuck in the front row, one user shares his experience.
– I cursed this same thing. There was going to be an accident when buying tickets for the LOTR marathon. Fortunately, I happened to look at the ticket information and saw row 1 and had time to change. It would have been quite uncomfortable to sit in the front row for 12 hours, the other answers.
– I made the same mistake! I went with muscle memory and didn’t look any closer. I got such a bad feeling, but it’s good to know I’m not the only one, says the third.
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The weak user-friendliness of Finnkino’s website also attracts criticism on a general level.
– That is, how has Finnkino managed to reform its website so comprehensively. It was pretty tough before, but at least you could buy movie tickets without losing your mind, In Threads be complained about.
– Finnkino went headfirst into the tree with its reforms. Others develop applications, this one developed the application and replaced it with the worst websites in the world.
– If only Finnkino doesn’t renew anything, but kindly return the old websites. I would have series tickets and I love going to the movies, but I can’t bring myself to use them when those pages are too stressful.
– I don’t understand how those pages can be so bad. A little while ago, at least Finnkino didn’t have any mobile application when it was being reformed. It’s incomprehensible that the old mobile software is not kept until the new one comes out.
– I mean, really really bad pages. Tried for the second hour to buy a ticket with a digital series ticket, but it doesn’t work.
– The worst reform ever, sums up one user.
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– Finnkino must have complained at some point about the decrease in customer numbers. You don’t have to be surprised when the renewed websites are crappy and confusing. Why does everything that works have to be reformed, in other words changed for the worse? one user wonders In Threads.
Finnkino answers
PR director of Finnkino’s Northern Europe region Irene Hernberg tells Iltalehte that the view of the new system, where the Hall Map is shown from the direction of the stage, is an internationally common way of presentation.
– However, we understand that many customers were familiar with the old view and the change can seem confusing at first, Hernberg answers Iltalehti by email.
According to Hernberg, Finnkino has received some feedback on the matter, especially on social media.
– The feedback has been valuable to us. We are currently figuring out how to clarify the view or improve the instructions so that the selection of a place is as intuitive as possible, says Hernberg.
Irene Hernberg understands that the change in the hall map view has caused confusion. Joel Maisalmi
There has also been customer feedback about other problems. According to Hernberg, part of it is related to getting used to the new user interface, while part is related to individual technical disturbances during the transition phase.
– We understand the frustration – buying a movie ticket should be easy. The website is being implemented in stages and is being actively developed. We have already made improvements to, for example, performance and clarified instructions based on feedback.
– We consider it important that we actively listen to our customers during the transition phase. With the help of feedback, we can make quick improvements and ensure that the new platform serves customers even better in the long term, says Hernberg.
